ETHOCEPTCULTURE · TECH
文化科技公司 · 构建意义经济A culture-tech company · building the emotional value economy
解读意义，
而非行为。We decode meaning,
not behaviour.
一个生态，两条产品线，一套贯通古今的意义系统——把八字、易经与东方美学，做成全球年轻人可消费的数字产品与实物珠宝。One ecosystem, two product lines, one meaning system — turning BaZi, the I-Ching and East-Asian aesthetics into digital products and physical jewelry a global generation can actually buy.
MyDayMaster · 八字 SaaSBaZi SaaS FULU Charm · 珠宝Jewelry Orbit · AI 命理 RAGAI Metaphysics RAG
产品矩阵The Product Matrix
数字命理矩阵，最终收束进同一个超级 App；珠宝，是它的实物锚点。A digital metaphysics matrix converging into one super-app — with jewelry as its physical anchor.
命理学矩阵Metaphysics Matrix  Digital · 数字层digital layer
● LIVE
BaZi · SaaS
MyDayMaster
八字命理自我探索平台BaZi self-discovery platform
首个把八字翻译成"星座式"体验、并多语言全球分发的产品。First to translate BaZi into a horoscope-style experience, distributed globally in 11 languages.
查看产品页View product →
◐ 建设中Building
AI · MCP · RAG
Orbit
给 AI 用的命理基础设施Metaphysics infra for AI
首个以 MCP / RAG 形式，为 AI 助手提供的专业命理知识与推理层。The first professional metaphysics RAG served to AI chatbots via MCP.
查看产品页View product →
◐ 规划中Planned
Subscription · Y2+
Tao Master
易经身心健康订阅I-Ching wellness subscription
每日仪式与个性化指引，把一次性用户转为长期订阅。Daily rituals & guidance that turn one-off users into subscribers.
查看产品页View product →
最终融为一体converging into one
统一超级 App · One Super-AppOne Super-App 八字 · 占星 · 易经 —— 未来都在同一个入口下，共享同一套用户与命理引擎。BaZi · Astrology · I-Ching — all under one roof, sharing one user base and one metaphysics engine.
珠宝品牌Jewelry Brand  Physical · 实物层physical layer
FULU Charm
意义符号珠宝 · 天然水晶 / 银 / 编绳Symbolic charm jewelry · crystal / silver / thread
数字命理建立"我是谁"，FULU 用一件可佩戴的护符承接这份意义与溢价——目标：成为玄学 / 守护珠宝品类的 anchor 品牌。Digital metaphysics builds identity; FULU turns it into a wearable charm — aiming to become the anchor brand of the spiritual / protective jewelry category.
→
一个生态的价值闭环The value loop
从意义，到实物，到留存From meaning, to object, to retention
01 · 认知COGNITION
用数字产品建立意义Build meaning digitally
用户在 MDM 完成八字 / 五行测试，理解"我是谁"，形成情感连接。Users take the BaZi / Five-Elements test on MDM and understand "who am I".
02 · 桥接BRIDGE
本命盘 → 护符处方Chart → charm prescription
依据用户五行喜忌，处方式推荐 FULU 护符，实现数字到实物的交叉销售。FULU charms are prescribed from the user's chart — digital-to-physical cross-sell.
03 · 复购RETENTION
订阅把用户留下来Subscription keeps them
Tao Master 提供每日仪式，把一次性消费转为长期关系，抬升 LTV。Tao Master's daily rituals turn purchases into a lasting relationship, lifting LTV.
MyDayMaster · BaZi SaaS · LIVE
全球首个八字自我探索平台World-first BaZi self-discovery platform
MyDayMaster
把八字，翻译成世界语言。BaZi, translated for the world.
八字是全球最完整的命理体系之一，却几乎没人把它做成现代、多语言、可全球分发的消费产品。MyDayMaster 是第一款——把八字"翻译"成年轻人熟悉的星座式体验：MBTI 的人格框架 × Co-Star 的现代表达，覆盖 11 种语言。BaZi is one of the world's most complete metaphysical systems — yet almost no one has made it a modern, multilingual, globally-distributed consumer product. MyDayMaster is the first: BaZi translated into the horoscope-style experience Gen Z already gets — the personality framing of MBTI × the modern voice of Co-Star, in 11 languages.
运作方式How it works
01
出生数据Birth data
输入出生年月日时。Enter date & time of birth.
02
八字排盘引擎BaZi engine
自研引擎计算四柱 / 五行 / 十日主。Proprietary engine computes Four Pillars & Five Elements.
03
星座式解读Horoscope-style read
多语言 NLP 输出人格、运势、合盘。Multilingual NLP outputs personality, forecasts, compatibility.
04
付费深度报告Premium report
本命 / 流年 / 合盘报告变现。Natal / annual / match reports monetize.
人格测试Personality test 每日运势Daily horoscope 关系合盘Compatibility 易经理论I-Ching theory 付费报告Premium report 11 种语言11 languages 十日主 IP 人格10 Day-Master IPs
11上线语言languages
10日主人格 IPDay-Master IPs
€19–39客单价 · ~100% 毛利AOV · ~100% margin
竞争对比 · 为什么现有产品都不够Competition · why nothing today is enough
西方占星懂体验但不懂东方命理；传统八字工具专业但单语言、体验老旧、无法全球化。Western astrology apps nail UX but not Eastern metaphysics; legacy BaZi tools are expert but single-language, dated, and un-global.
MyDayMaster 西方占星 AppWestern astrology apps
Co-Star / Nebula		 传统八字工具Legacy BaZi tools
体系System八字 + 易经（东方）BaZi + I-Ching (Eastern)西方占星Western astrology八字BaZi
语言 / 分发Language / reach11 种 · 全球11 · global多语言 · 全球multilingual · global多为中文单语mostly Chinese-only
体验 / UXExperience现代、星座式modern, horoscope-style现代modern老旧、工具化dated, utilitarian
IP 化人格Character IP十日主 ✓10 Day-Masters ✓—✗
解读数据库Interpretation DB全球最完整八字库world's most extensive BaZi DB占星内容astrology content碎片化fragmented
占星 App 懂年轻人却不懂东方命理，八字工具懂命理却停留在上个时代。MyDayMaster 是唯一两者兼得的产品。Astrology apps get the generation but not Eastern metaphysics; BaZi tools get the metaphysics but are stuck in a past decade. MyDayMaster is the only one that does both.
Orbit · AI · MCP · RAG
首个给 AI 用的专业命理 RAGThe first professional metaphysics RAG for AI
Orbit
让 AI 真正"懂"命理。Metaphysics your AI can actually reason with.
通用大模型一讲八字、占星就开始胡编——因为它没有结构化的命理知识与排盘计算。Orbit 是第一个以 MCP / RAG 形式，为 AI 助手（chatbot）提供的专业命理学知识库与推理层：把全球最完整的八字 / 命理数据库 + 排盘计算工具，通过 MCP 挂到任意 AI 助手上，让它输出可靠、可引用、可计算的命理答案。Ask a general LLM about BaZi or astrology and it hallucinates — it has no structured metaphysics knowledge and no chart computation. Orbit is the first professional metaphysics knowledge-and-reasoning layer delivered to AI chatbots via MCP / RAG: the world's most complete BaZi database plus chart-calculation tools, exposed through MCP so any AI assistant can give grounded, citable, computed answers.
从"给人用的 App"到"给 AI 用的基础设施"From an app for people to infrastructure for AI
问题The problem
AI 讲命理 = 一本正经地胡说AI + metaphysics = confident nonsense
大模型没有真实排盘能力，也没有权威解读库；用户想问命理，得不到可靠答案。LLMs can't actually cast a chart and have no authoritative interpretation base — so metaphysics questions get unreliable answers.
Orbit 的解法Orbit's answer
结构化 RAG + 排盘工具，MCP 接入Structured RAG + chart tools, via MCP
命理知识做成检索库，排盘做成可调用工具，用 MCP 标准接到任意 AI 助手——回答有据、可算、可引。Metaphysics knowledge as a retrieval base, chart-casting as callable tools, wired to any assistant over the MCP standard — grounded, computed, citable.
能力Capabilities
MCP 标准接入MCP-native 结构化命理 RAGStructured metaphysics RAG 排盘计算工具Chart-casting tools 八字 + 占星双引擎BaZi + astrology engines 可被无数 AI 产品调用Callable by any AI product
1st专业命理 MCP RAGprofessional metaphysics MCP RAG
∞可接入的 AI 助手assistants it can serve
MyDayMaster 是给人用的入口，Orbit 是给 AI 用的地基——同一套命理引擎，两种分发。谁的 AI 想懂命理，都得接 Orbit。MyDayMaster is the entry point for people; Orbit is the foundation for AI — one metaphysics engine, two distributions. Any AI that wants to understand metaphysics plugs into Orbit.
FULU Charm · DTC · Jewelry · LIVE
目标：玄学守护珠宝的品类 anchorGoal: the anchor brand of spiritual jewelry
FULU Charm
当人们想到"守护珠宝"，第一个想到我们。The name people think of first for meaningful, protective jewelry.
今天的市场极度分散——有卖水晶的小店、有做手串的手作、有无意义的时尚挂饰，但没有一个大的、以灵性护身符为核心的珠宝品牌。这正是机会：FULU 用"本命盘处方 + 东方美学 + 合规品质"占住这个空位，成为大家想到玄学 / 守护珠宝时的 anchor 品牌。The market today is deeply fragmented — small crystal shops, handmade bead sellers, meaningless fashion charms — but no large brand built around spiritual, protective jewelry. That's the opening: FULU claims it with chart-prescribed meaning, East-Asian aesthetics and compliance-grade quality — to become the anchor people reach for when they think of spiritual / protective jewelry.
产品线Product lines
宝石珠宝Gemstone jewelry
天然水晶 · 贵金属Natural crystal · precious metals
神圣护符Sacred charms
按寓意处方Prescribed by meaning
编绳手链Thread bracelets
可佩戴的日常护符Everyday wearable charms
香氛Parfum
五行气味系统Five-Elements scent system
风水摆件Feng-Shui décor
空间的守护Protection for spaces
传承系列Heritage
高客单收藏级High-AOV collectibles
凭什么是我们Why FULU wins
本命盘处方Chart-prescribed
与 MDM 联动，每件饰品都对应用户五行。Linked to MDM — every piece maps to the user's chart.
源头供应链Source supply chain
东海 / 梅陇 / 柯塘 深度绑定。Deep ties to Donghai / Meilong / Ketang.
合规品质Compliance-grade
REACH / GPSR 就绪，可进欧盟市场。REACH / GPSR-ready for the EU market.
东方美学East-Asian design
设计语言区别于西方快时尚珠宝。A design language distinct from Western fast-fashion.
"Pandora 用毫无意义的挂饰做成了 40 亿欧元的品牌。我们卖的挂饰，知道你是谁。""Pandora built a €4B brand selling charms that mean nothing. We sell charms that know who you are."
€70–200客单价AOV
80%+毛利率gross margin
0规模化的品类龙头（空位）dominant category brands (the gap)
Tao Master · Subscription · Year 2+
Tao Master
把意义，变成每日的仪式。Turning meaning into a daily ritual.
以易经为核的身心健康订阅 App：每日仪式、个性化指引。它是统一超级 App 的订阅内核——把 MDM / Orbit 带来的一次性用户，转为持续付费的长期关系，客单价提升约 +50%。An I-Ching-centered wellness subscription: daily rituals and personalized guidance. It is the subscription core of the unified super-app — converting one-off MDM / Orbit users into recurring, long-term relationships, lifting AOV by ~50%.
每日仪式Daily rituals
依当日五行给出仪式与建议，形成习惯。Rituals and prompts by the day's Five Elements, building a habit.
个性化指引Personal guidance
基于用户本命盘的长期指引与提醒。Long-run guidance grounded in the user's natal chart.
订阅留存Subscription retention
把一次性消费转为月度订阅，客单价 +50%。One-off purchases become monthly subscriptions, +50% AOV.
市场洞察Market Insight

一个 €346Bn 的赛道，
一个没有龙头的空位。A €346Bn market,
with no category leader.

灵性消费嵌在 €6.3Tn 健康与 €2.7Tn 时尚配饰两大市场的交汇处。它足够大、足够热——却极度分散，至今没有一个定义品类的品牌。Spiritual consumption sits where the €6.3Tn wellness market meets the €2.7Tn fashion-accessories market. It's large and hot — yet deeply fragmented, with no category-defining brand to date.

品类龙头机会The category-leader opening  FULU Charm
分散Fragmented
市场由无数小店、手作、无品牌卖家组成——没有一个规模化的灵性护身符珠宝品牌。The market is countless small shops, makers and no-name sellers — no scaled spiritual-amulet jewelry brand exists.
空位A vacancy
时尚珠宝有品牌无玄学，玄学卖家有意义无品牌与规模——中间的位置空着。Fashion jewelry has brand but no metaphysics; spiritual sellers have meaning but no brand or scale — the middle is empty.
Anchor
先占位者能成为品类 anchor——当人们想到"守护 / 玄学珠宝"，第一个想到 FULU。Whoever claims it first becomes the anchor — the first name that comes to mind for "protective / spiritual jewelry".
"守护珠宝"这个词，还没有主人。The category "protective jewelry" has no owner yet. 数字命理矩阵持续为 FULU 导入精准、已建立情感连接的用户——这是纯珠宝品牌买不到的获客与心智优势。The digital metaphysics matrix continuously feeds FULU pre-qualified, emotionally-engaged users — an acquisition & mindshare edge a pure jewelry brand can't buy.
市场规模 · TAM / SAM / SOMMarket size · TAM / SAM / SOM
TAM · 总体市场Total market
€346Bn
全球灵性产品与服务 · 7.5% CAGR（Cognitive Market Research 2025）Global spiritual products & services · 7.5% CAGR (Cognitive Market Research 2025)
SAM · 可服务市场Serviceable market
€13Bn
灵性 App（+15%）与命理珠宝（+9%）Spiritual apps (+15%) & metaphysical jewelry (+9%)
SOM · 可获取市场Obtainable market
€112M ARR
第 5 年目标 · 270K 付费用户 × €368 混合 ARPUYear-5 target · 270K paying users × €368 blended ARPU
大盘背景Anchoring markets
€6.3Tn
全球健康市场Global wellness
8% CAGR · GWI 2025
€2.7Tn
全球时尚配饰Fashion & accessories
5% CAGR · Mordor 2025
84Bn
#astrology 播放#astrology views
TikTok · 2025.01
€368
目标混合 ARPUtarget blended ARPU
每付费用户 / 年per paying user / yr
目标人群Target personas
谁在为意义买单 · 可触达规模Who pays for meaning · reachable size
灵性爱好者Spirituality loversGen Z + Millennials
800M+
占星信众Astrology believers轻度casual
500M+
珠宝买家Jewelry buyers每年annual
500M+
人格测试者Personality testers每年annual
500M+
礼赠人群Gift buyers每年annual
200M+
焦虑决策者Anxious deciders 
200M+
西方 / 离散解码者Diaspora decoders 
2.2B+
亚裔千禧 + Z 世代Asian Mill. + Gen Z 
10M+
竞争格局 · 我们站在交叉点Competitive map · we own the corner
纵轴：意义深度 · 横轴：实物价值Vertical: meaning depth · Horizontal: physical value
意义深 →deep meaning → ← 意义浅← thin meaning 实物价值高 →physical value → ← 纯数字← digital
ETHOCEPT
Co-Star
Nebula
Pandora
Mejuri
MBTI
占星 App 有意义无实物，时尚珠宝有实物无意义——Ethocept 用本命盘把两者缝合，独占"意义深 × 实物有价"的右上象限。Astrology apps have meaning but no object; fashion jewelry has the object but no meaning — Ethocept stitches them with the natal chart, owning the top-right "deep meaning × real value" quadrant.
行业研究Industry Research

意义经济，
正在成为一门生意。The meaning economy
is becoming a business.

焦虑的一代、算法喂养的灵性内容、以及一个被严重低估的东方符号体系——我们把对行业的判断，写成四篇短文。An anxious generation, algorithm-fed spiritual content, and a badly under-productized Eastern symbol system — our reading of the industry, in four short pieces.

议题 01Piece 01The Meaning Economy
当 Z 世代为"意义"付费When Gen Z pays for meaning

消费正从"功能"转向"意义"。40% 的 Z 世代长期处于压力或焦虑（Deloitte 2025），他们为一件商品承载的身份、归属与情绪价值买单。灵性、占星、命理已成为主流的情绪基础设施，全球灵性消费规模达 €346Bn，年复合增速 7.5%。Consumption is shifting from function to meaning. 40% of Gen Z live with chronic stress or anxiety (Deloitte 2025), paying for the identity, belonging and emotion a product carries. Spirituality, astrology and metaphysics are now mainstream emotional infrastructure — a €346Bn global market growing 7.5% a year.

40%Z 世代焦虑Gen Z anxious
€346Bn灵性消费spiritual spend
7.5%CAGR
议题 02Piece 02Astrology × Algorithm
算法把占星推成了顶流The algorithm made astrology a hit

短视频算法是灵性内容最好的分发引擎——#astrology 在 TikTok 累计播放 840 亿次。需求侧的注意力已被验证，缺的是把注意力变成产品与复购的供给侧。占星与八字共享同一底层需求：在不确定中寻找秩序感。Short-video algorithms are the best distribution engine spiritual content ever had — #astrology has 84B views on TikTok. Demand-side attention is proven; what's missing is the supply side that turns it into product and repeat purchase. Astrology and BaZi share one root need: order in uncertainty.

84Bn#astrology
500M+占星信众believers
议题 03Piece 03BaZi as an IP Engine
八字，是一套待 IP 化的系统BaZi is an un-productized IP engine

八字的十日主是天然的人格原型系统——像 MBTI 的十六型，却几乎无人做成全球化、多语言产品。护城河来自数据与工程：全球最完整的八字解读数据库 + 自研计算引擎 + 多语言 NLP。这不是内容生意，是可复用的系统。BaZi's ten Day-Masters are a natural personality-archetype system — like MBTI's sixteen types, but almost no one has made it global and multilingual. The moat is data and engineering: the world's most extensive BaZi interpretation database + a proprietary engine + multilingual NLP. Not a content play — a reusable system.

10日主 IPDay-Master IPs
11语言languages
议题 04Piece 04From Screen to Object
数字与实物的双飞轮The screen-and-object flywheel

纯数字灵性产品难复购、难溢价；纯珠宝电商缺"意义"的叙事支点。我们把两者绑定——数字端建立认知，实物端承接溢价，本命盘是连接两条线的处方系统。供给侧同样有壁垒：与东海、梅陇、柯塘源头供应商深度绑定。Pure digital spirituality is hard to repeat-sell and hard to premium-price; pure jewelry e-commerce lacks a meaning anchor. We bind them — digital builds cognition, physical captures the premium — with the natal chart as the prescription linking both. Supply-side too has a moat: deep ties to source suppliers in Donghai, Meilong and Ketang.

~100%数字边际毛利digital margin
80%+珠宝毛利jewelry margin
3源头产区source regions
财务模拟Financial Simulation

拨动假设，
看营收如何生长。Move the assumptions,
watch revenue grow.

下方模拟器基于融资稿中的单位经济模型。拖动滑块调整触达、转化、客单价与月增速，三年营收与毛利实时重算。The simulator below is built on the deck's unit-economics model. Drag the sliders for reach, conversion, AOV and monthly growth — three-year revenue and gross profit recompute live. （数值为情景推演，非历史实绩。）(Scenario figures, not actuals.)

收入模拟器Revenue simulator

Unit-economics revenue simulator

FULU Charm · 珠宝Jewelry

50,000
2.0%
€70

MyDayMaster · 数字Digital

50,000
0.5%
€25
6%
€76.3K
当前月营收（起点）Starting monthly revenue
Y1
€0
Y2
€0
Y3
€0
真实财务状况 · 两个主体Actuals · two entities
Pre-revenue · 零负债 · 资本高效Pre-revenue · debt-free · capital-efficient
HK$0
JFS 本期净亏损JFS net loss
FY2025
HK$0
JFS 总资产JFS total assets
含子公司 HK$104Kincl. sub HK$104K
€0
Ethocept 现金Ethocept cash
Wise · 2026-04-30
€0
负债Debt
Debt-free
JFS Enterprises (HK) · FY2025 损益P&L
项目ItemHKD
营业收入Revenue（Pre-revenue）0
软件与 IT 服务Software & IT19,111
专业费用（审计/秘书）Professional fees18,954
差旅Travel28,971
餐饮/银行/折旧Meals/bank/deprec.3,655
本期净亏损Net loss(70,691)
Ethocept (IE) · 资产负债快照Balance snapshot
项目ItemEUR
现金 · Wise EURCash · Wise EUR10,945
存货 · 水晶采购Inventory · crystals998
股本Share capital100
资本公积（母公司注入）Capital reserve12,369
董事往来（应付）Director's loan1,748
总权益Total equity12,469
融资需求 · The AskThe Ask
Pre-seed 天使轮 · 资金用途Pre-seed angel round · use of funds
Round
€500K
Pre-seed 天使轮。当前股权：创始团队（经 JFS Enterprises 持有）90% · ESOP 期权池 10%。目标 24 个月内实现资本高效的盈利路径。Pre-seed angel round. Cap table today: founders (via JFS Enterprises) 90% · ESOP pool 10%. Targeting a capital-efficient path to profitability within 24 months.
Cap Table
创始团队 90%Founders 90%
ESOP
资金用途Use of funds
营销与增长Marketing & growth
40%
产品开发Product dev
36%
存货与供应链Inventory & supply
14%
运营与法务Ops & legal
10%
创始与顾问团队The Team

古老智慧，
现代团队。Ancient wisdom,
a modern team.

产品、内容、金融与合规——一支跨界团队，把八字与易经做成可全球化运营的生意。Product, content, finance and compliance — a cross-disciplinary team turning BaZi and the I-Ching into a globally operable business.

创始团队Founding team
J
Jimmy Fu Shihao
傅世豪 · Founder & CEO
产品与研发Product & Engineering
主导产品与技术、整体战略与工程。前 EssilorLuxottica。Leads product, tech, strategy and engineering. Ex-EssilorLuxottica.
Z
Zhao Renteng
赵任腾 · Co-Founder
内容创作Content
主导内容与叙事体系，把命理转译为可传播的产品语言。前电影编剧。Leads content and narrative, translating metaphysics into shareable product language. Former film screenwriter.
Y
Yu Hanyu
于涵宇 · Strategic Investor
战略投资人Strategic Investor
JP Morgan VP。提供资本运作与战略资源，已完成 €11,500 注资。VP at JP Morgan. Capital and strategy support; contributed €11,500.
顾问团Advisors & backers
Z
Zoey Zhou
Finance Advisor
财务顾问Finance
Collar Capital VP，消费行业。VP at Collar Capital, consumer.
C
Claude Etienne
Compliance Advisor
合规顾问Compliance
负责 EU / UK 合规架构。EU / UK compliance architecture.
F
Fu Denghua
Angel Investor
天使投资人Angel
早期资金支持。Early backing.
Y
Yu Yang
Angel Investor
天使投资人Angel
早期资金支持。Early backing.
里程碑Milestones
24 个月内实现资本高效的盈利路径A capital-efficient path to profit in 24 months
2025.12
公司注册Incorporation
爱尔兰都柏林 Ethocept 成立Ethocept, Dublin
Q1 2026
IP 与合规IP & compliance
UK/EU/日/中 商标注册UK/EU/JP/CN trademarks
Q2 2026
正式上线Launch
1000+ 测试用户 → 公开发布1000+ testers → public
Q4 2026
增长冲刺Growth sprint
5K MAU · €30K 月 GMV5K MAU · €30K GMV/mo
Q1 2027
开始盈利Profitable
目标 €100K 毛利Target €100K gross profit
Q3 2027
线下布局Physical presence
实体存在First physical footprint